Interview: Danny MacAskill
Danny MacAskill became a YouTube sensation in 2009, and he hasn’t looked back since.
Late on April the 19th 2009 the 23-yearold Scotsman went to bed much as he did every other night. Little did he know that just a few hours later he would wake up as a newfound internet star, thanks to his Inspired Bicycles video.
It was a true overnight success; “I really don’t know how it happened; right time, right place maybe, and I still don’t understand,” he told me when questioned about the success of the video.
YouTube is stacked with great videos of people doing insane stuff on bikes, but somehow Danny’s videos go above and beyond the rest; he shines out in a way that few others do. That initial video went viral and by the following morning he was virtually famous. Things would never be the same again for the Scot.
Some 34 million people have hit on the Inspired Bicycles video since then. Danny is possibly the most famous cyclist in the world, at least within the mainstream market. Even if people don’t know his name, there’s a good chance they’ve seen his amazing riding on their screens. Note that I say ‘cyclist’; Danny considers himself to be a mountain biker and a trials rider but he doesn’t really fit any specific genre. He clearly has his own unique riding style and this has been a real driver for his success.
At that time Danny was riding street trials. He was sponsored by Inspired Bicycles whilst working full-time as a bike mechanic and sharing a flat with a few mates. “There were seven of us living in the flat—a bit like a student house really; relaxed and chilled. Dave (Sowerby) is one of my flat mates and he filmed the fist video.”
Almost overnight he quit his job and set about making his way as a pro trials rider, “I honestly would have never of believed that my life would go this way. I’d made videos years before but they’d never gone viral like this, although we did one in Aviemore (Scotland) in 2005 that was quite big on MySpace. Not long after the Inspired video I got my first well paid job; a Volkswagen advert, and that was the start of things.”
Speaking to Danny is inspired in its own right. We were at the Eurobike trade show and just about everybody wanted a slice of his time, yet he remained humble, smiling and engaging, even apologetic of his status; “It’s not always like this, sometimes it really takes me aback. Most of the time I’m at home and working on new projects—it’s a lot more low key.”
Danny’s ride to fame began in the Isle of Skye; a wild and spectacular part of the Scottish Highlands. “As a kid I was really into mountain biking. I would try and ride up and over everything, and ended up breaking stuff on the bike regularly.”
His early riding and bike attrition were ultimately to shape his future, “In the end my bike was more or less a trials bike because of this, and that’s how I really discovered trials; through breaking stuff. We lived in a small village and the local policeman would catch me riding on things and take me home—it became a regular occurrence.”
DAILY GRIND
From the outside it may seem like the dream life; travel to amazing places and just ride your bike over things. Ask any of Danny’s peers about his success and they will admiringly strike on his work ethic and ingenious creativity as his key attributes— it certainly wasn’t pure luck. Take his Imaginate video as a classic example; the one where he rode around with huge toys in his make believe bedroom. This was conceived and created by Danny himself, “It never feels like work to me, but filming can be stressful. I really wanted to take things indoors, and Imaginate was about that. My thinking was that it would ease the stress of the weather, but I really didn’t imagine just how much more difficult it would be.”
A disused building was used for the film, “We had limited time as the owner had scheduled re-development and we were under pressure to get the job done. I’d been injured quite badly before this, and was pushing the therapists and myself to recover in time for the shoot. I had to push everybody really hard too and there were some very long days doing stuff; in some cases I didn’t even know if the tricks were possible.”
One of the major new stunts in the video involved doing a flip over a huge inflatable ball; “That one trick took 300 attempts to get right. The camera was on a dolly and the team had to run 5km with it until we finally got it right, but I do like to push myself on every shoot.”
Quite early in his career the RedBull media powerhouse hopped aboard, and together they’ve produced some amazing videos, some of which have been more special than others to him personally. “The Argentinean film Epecuen was pretty special to me, I just hadn’t quite expected it.” The film featured him riding around a once popular tourist village that was engulfed in a flood when a nearby dam broke.
Mid-2014 saw one his most controversial videos being released, where he rode with the bunnies around the infamous Playboy mansion. “I was in California and we got a call from my sponsors asking me to do it. It wasn’t something I’d planned myself but it seemed harmless enough. In the UK Playboy has a really soft reputation, so I didn’t think it would offend anybody.”
LIFE ON THE EDGE
More than making up for the Playboy ‘blip’ he followed through with The Ridge; perhaps his finest and most challenging film to date. For this project he returned home to the Isle of Skye, and took on the Cuillin Ridge; the most exposed and famous ridgeline traverse in the British Isles.
Until they started filming, he’d never scaled the 11km long ledge, which is regarded as the most difficult ‘scramble’ in the UK. In good weather, clambering and climbing up the exposed terrain usually takes around 20 hours. Throughout the filming, a BBC film crew also followed the team and made a documentary that aired on mainstream UK television.
All done the project took six very long days of filming, with a full team clambering up and down to different peaks along the ridge on a daily basis. “The longest day was 23 hours, but we were lucky with the weather.” Danny said.
It had been a long-term goal, or wish, to ride a bike on the ridge. “I grew up looking at it, and always wondered if it would be possible to ride my bike there. I spoke with Stu Thompson (Cut Media filmmaker) and we decided to go for it.”
Showing off the beauty of Skye to the world was a huge driving force behind the project. “I wanted people to see just how amazing it is. I had a rough target in mind for hits on the film, but within a few days it had reached somewhere in the 10 million region—it really surpassed all expectations.”
It was also noteworthy as the first big production where Danny was riding a regular mountain bike—a Santa Cruz dually. Don’t be surprised if we see a new genre of films ahead for Danny, although topping The Ridge would be a huge ask. “Japan has always interested me. It would be great to do something there if the opportunity comes up,” he said with a glint and possibly a hint.
DROP & ROLL
In the meantime he was back on the road with the Drop & Roll tour; a travelling street trials circus that he had created.
“It’s been going pretty well so far. I wanted to create something not only for me, but to also show off the amazing talent of the younger street trials riders.”
Offers to perform come along more frequently than metro trains but he’s pretty selective, and also sticks to his loyalties over royalties. “I get asked to do some pretty amazing things. Carrying the Olympic torch was very special to me. I was also asked to perform for Prince William and Kate, but it clashed with my friend’s wedding and that was more important.”
Back at home and away from the fans he still loves nothing more than to ride. “What I enjoy more than anything is just to go out riding around the city (Glasgow) at night. After dark there are not many people about and I just like to go and ride off into the night, preferably alone. All around the city I have tubes and pumps stashed away for emergencies.”
So if you do happen to find yourself on a late night stroll through Glasgow, don’t be surprised if you see a phantom like night-rider hopping over something simply insane.