Ground Effect - Products that Bombed

New Zealand clothing brand Ground Effect has developed quite a following in Australia over the years—especially amongst mountain bikers.
Here's a look at some of the products that haven’t helped their success—we like the Gimp suit best!

Bicycling Australia

Lizzie Deignan wins the first-ever Paris-Roubaix Femmes, while Sonny Colbrelli wins epic men’s battle.

The 2022 Checkpoint legitimately feels like several bikes in one - all road, adventure, gravel and super commuter. The design, finish, attention to detail and subtleties all add up to make a fantastic looking and exceptional performing adventure machine.

Orbea Lift Covers Off Latest Orca Aero